Objective Generate new registrants for Brainbench, a leader in online certification testing with programs ranging from IT testing to general computer knowledge to pop-culture quizzes. Solutions Lead consumers from a qualified banner to an offer page where they were able to sign up and link to Brainbench's site. A variety of web pages were designed and written, each with a focus on a specific demographic and/or target group (such as IT professionals, pop quiz enthusiasts, and people trying to prove their skills to a current employer and/or enhance their resume).