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Objective
Acquire new memberships in Discounts USA, a membership program that helps consumers save thousands on their home and personal expenses.

Solutions
Positioned this as a premium-driven campaign—two free plane tickets/$200 in gasoline rebates just for signing up for a free 30-day trial membership in Discounts USA. Also emphasized risk-free nature of offer and emphasized membership as a purchase that pays for itself via the savings a consumer will enjoy.


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