Located in New York City, HotSocket is the first company to meld the dynamic capabilities of the web with the proven techniques of direct marketing. Founded in 1999, HotSocket was hailed by Red Herring magazine as one of the most promising startup companies of that year. With a team of professionals culled from the leading companies of Silicon Alley and top direct marketing firms—including Yahoo!, OgilvyOne, US Interactive, Publishers Clearinghouse, iVillage, AOL, Reader's Digest Association, marchFirst, InfoUSA, and West Teleservices (to name only a few)—HotSocket is second-to-none when it comes to recruiting and maintaining an innovative and accomplished team. With an expert staff, proprietary technology and methods, and a firm foundation in both the brick-and-mortar terrain of traditional direct marketing and the endless possibilities of the web, HotSocket is making the web a better place to buy, and a smarter place to sell.