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Campaign Portfolio




Objective
To sell various dietary products to consumers looking to lose weight quickly.

Solutions
Tested various themes simultaneously—e.g., summer-oriented ("lose weight for the beach"), and the benefits of the product ("a healthy way to detoxify your body")—in order to isolate key selling points. HotSocket also tested a payment option in which security-conscious consumers could use an 800 number to place their order(s).


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