HotSocket delivers greater transactional results for clients by managing and optimizing the entire process of selling to consumers on the web. HotSocket utilizes patent-pending technology to power, analyze, and evolve direct-marketing campaigns on the Internet—in real-time—to close more sales. With every consumer interaction, HotSocket learns what combination of media, offer, presentation, and content works best for a client's specific product or service, and uses that knowledge to evolve—again, in real-time—the relevant campaign components to achieve that client's desired transactional goals and business results. And HotSocket's pay-for-results revenue model ensures that clients' financial risk is eliminated: if a consumer does not transact, a client does not pay.