HotSocket utilizes patent-pending SMARTtm (Sales-driver Measurement Analyzed in Real-time) technology to power, analyze, and evolve in real-time a customized online campaign to meet the unique needs of each client. HotSocket develops, manages, controls, and optimizes the entire campaign process from creative development to media placement to rendering customized, optimized offers thanking the consumer after closing a sale. HotSocket's experienced team understands a client's unique and specific objectives, and leverages considerable expertise in partnerships to help clients close more sales or generate more leads.