HotSocket has teamed up with recognized leaders in today's direct marketing industry, as well as other new media companies strategically positioned to be future leaders in the developing Internet economy. HotSocket has partnered with Acxiom Corporation, the world's leading provider of CRM capabilities and services. This co-marketing alliance makes the most of HotSocket's patent-pending platform and Acxiom's AbiliTec system to help marketers implement and manage one-to-one sales and promotional campaigns. HotSocket formed an alliance with Claritas Europe, a division of VNU and a leader in database and direct marketing. HotSocket will offer its patent-pending platform to Claritas' extensive client base of Europe's leading direct marketers, especially those organizations striving to market effectively products and services on the web.