Objective Gather memberships in Grolier's Beginning Reader's Program by offfering eight hardcover children's storybooks for $1.99 (Dr. Seusstm, the Berenstain Bears, etc.). Solutions Targeted the campaign on households with young children. Focused on parents interested in starting a mini-library for their newborn or expected children. HotSocket positioned this campaign as a great deal and as a great way to start kids reading.