Objective Determine the most effective means of acquiring new Diners Club Personal Card applicants (application was hosted by client). Solutions Targeted travelers and others with 12K bonus miles that Diners Club was offering new customers. Positioned Diners Club as the "traveler's right-hand man," the preferred card for hotels, car rentals, restaurants, etc. HotSocket tested design, copy, and clickstream depth to determine the best means to attract target audience. Although the application was hosted by the client, HotSocket was able to create a seamless shopping experience for consumers.